FIX Dessert Chocolatier, the Dubai-born creator behind the viral “Original Dubai Chocolate,” is bringing a new community-focused experience to Kite Beach this weekend with an interactive public art installation celebrating kindness, creativity, and local culture.
Taking place on May 9 and 10 in partnership with Careem, the “Messages from the UAE” activation invites visitors to share messages of positivity, gratitude, and unity through a giant digital FIX Hero Box installed at Kite Beach.
The community-generated messages will later inspire the design of a future limited-edition FIX Hero Box set to launch later this year.
A Celebration of Dubai’s Community Spirit
Visitors attending the activation will be able to submit their messages through interactive tablets provided on-site, helping create a live digital artwork updated throughout the event.
The experience is designed to highlight the sense of connection and diversity that defines life in Dubai while also celebrating the growth of homegrown UAE brands.
Thousands of visitors are expected across the two-day event, with more than 5,000 goodie bags set to be distributed featuring products, vouchers, and surprises from a range of popular local brands and restaurants.
Homegrown Brands Come Together at Kite Beach
Alongside FIX and Careem, the activation includes collaborations with several well-known UAE brands including Parker’s, SALT, BRED, and other lifestyle and hospitality names across the city.
The event also reflects the continued rise of locally created consumer brands in Dubai, many of which have built strong international recognition through social media and community-driven experiences.
FIX co-founder Sarah Hamouda described the initiative as a way to create meaningful moments and celebrate the people and stories that make the UAE feel like home.
Event Details
The “Messages from the UAE” installation will be open to the public at Kite Beach from 4:00 PM until midnight on both May 9 and May 10.
The activation is free to attend and is expected to attract residents and visitors looking to experience one of Dubai’s most talked-about local brands in a unique beachside setting.