Citywide Eid campaign offers AED200,000 in cash prizes to shoppers
Dubai has launched a citywide Eid Al Adha shopping promotion that will distribute AED200,000 in cash prizes to shoppers who participate in the “Shop, Scan & Win” campaign. Running from 18 to 31 May 2026, the initiative covers 14 malls and community destinations and is scheduled to coincide with the Dubai Retail Calendar’s extended 3-Day Super Sale.
How the promotion works
The giveaway uses a straightforward digital entry mechanism. Shoppers who spend at least AED200 at participating venues can scan an in-store QR code and upload their purchase receipt together with personal details to enter a digital raffle. Organisers have scheduled multiple draws on 30 and 31 May and 1 June. In total, 25 winners will split the AED200,000 pool, with prize tiers that include five awards of AED15,000, five awards of AED10,000 and 15 awards of AED5,000.
Where the campaign is being held
The promotion spans a mix of established shopping centres and community malls, including Al Ghurair Centre, Silicon Central, Bay Avenue, Arabian Center, Dubai Festival Plaza, Souk Al Seef and a number of community centres and local malls in residential districts. The presence of both large and neighbourhood venues suggests organisers are aiming to drive both destination trips and nearby convenience spending.
Organisers and technology partner
The campaign is presented by BUZ Management & Marketing Consulting in collaboration with Dubai Festival and Retail Establishment and Dubai Economy & Tourism. The digital raffle platform is powered by RaffleTech, which provides the QR-based entry and digital draw infrastructure used in the promotion.
Why QR-driven raffles are being used
QR-based entries have become a common tool for retailers and mall operators to capture transaction-level data, grow customer databases and measure the effectiveness of promotions. By tying raffle entries to receipts, organisers can link spend thresholds to entries and gain insights into participant behaviour while offering an easy-to-use participation flow for shoppers.
Context: Eid Al Adha and the Dubai Retail Calendar
The initiative is timed to sit within a broader calendar of retail activity in Dubai. Eid Al Adha traditionally generates increased retail traffic as families buy gifts, festive clothing and items for hospitality. The campaign will overlap with an extended 3-Day Super Sale running from 27 to 31 May, creating a concentrated period of discounts, events and marketing activity designed to boost footfall and consumer spend across the city.
Industry implications
Seasonal promotions such as this serve multiple functions for the retail ecosystem. For mall operators and brands, they help sustain visitor numbers during competitive periods and encourage incremental spend through thresholds tied to rewards. For local authorities, citywide activations reinforce Dubai’s positioning as a regional retail hub and aid in coordinating marketing efforts across diverse venues.
However, the direct impact on sales versus cost of prizes and campaign execution varies by venue and depends on variables including conversion rates, average transaction values and operational expenses. The promotion’s reliance on digital entry and receipt uploads also underscores the continuing pivot toward data-driven loyalty and CRM strategies in the sector.
Consumer experience and risks
From a shopper perspective, the mechanics are simple and designed for impulse participation. Still, campaigns that require receipt uploads and personal details must manage privacy and data-protection expectations. Clear terms and transparent winner selection processes are important for credibility, particularly where cash prizes are involved.
What to expect next
Organisers will announce winners following the scheduled draws at the end of May and early June. Shoppers seeking to participate should verify participating locations and entry rules, retain receipts and ensure they follow the submission steps before the campaign deadline.
As Dubai moves through another peak retail period, the Shop, Scan & Win initiative highlights how city leaders and marketing agencies are combining traditional festive timing with digital mechanics to sustain shopper engagement.
For more information, participants can consult the campaign website for entry details and winner announcements.