FALCONE offers private pizza masterclasses in Dubai this summer
Dubai pizzeria FALCONE has introduced private pizza-making masterclasses at its Galleria Mall venue in Al Barsha, targeting families, friends and corporate groups seeking hands-on culinary experiences. The sessions, which focus on neo-Neapolitan techniques and wood-fired baking, are positioned as an indoor activity suitable for Dubai’s summer season.
What the masterclasses include
Sessions are taught by FALCONE’s culinary team under the supervision of Chef Roberta De Sario and Chef Josh Stumbaugh. Classes cover dough handling, shaping and topping techniques specific to neo-Neapolitan pizza, with participants baking their creations in the restaurant’s custom Pavesi wood-fired oven. Each booking includes the guided class and at least one freshly prepared pizza per participant, with children also receiving a scoop of gelato as part of their experience.
Availability: Weekdays from 12pm to 8pm, and weekend morning slots until 1pm. Advance reservations are required.
Location: FALCONE, Galleria Mall, Ground Floor, Al Barsha, Dubai.
Pricing: The adult experience is priced at AED 120 per person. A reduced children’s rate is AED 60, which includes the class, one pizza and a scoop of gelato.
Context: experiential dining and the Dubai market
Dubai has been expanding its portfolio of experiential hospitality offerings, from immersive dining pop-ups to hands-on culinary workshops. Operators view such activities as a way to diversify revenue streams, attract repeat visits and extend dwell time, especially during the hot summer months when indoor programming has higher demand.
For restaurants, cooking classes serve multiple strategic purposes. They generate incremental income during typically quieter service periods, strengthen customer loyalty by creating a memorable brand interaction and provide social media-friendly content that can amplify marketing reach. FALCONE, which was named Highly Commended for Best Pizzeria at the Time Out Dubai Restaurant Awards 2026, is leveraging its recognition and chef-led expertise to enter this space.
Who the offering targets
FALCONE markets the masterclasses to a broad mix of customers: families looking for an activity, friend groups seeking a social outing, and companies arranging team-building sessions. The format—private and instructor-led—lends itself to occasions where groups want a bespoke experience rather than an open, ticketed class with mixed participants.
From a corporate perspective, culinary workshops can act as low-cost team-building exercises with clear teamwork and communication elements. For leisure visitors and residents, lessons provide an alternative to standard dining, offering a participatory element that complements FALCONE’s all-day menu and casual Mediterranean atmosphere.
Brand and operator background
FALCONE is part of Black Sheep Restaurants, a hospitality group founded in 2012 by Syed Asim Hussain. Black Sheep has expanded across Asia and the Middle East and emphasizes narrative-driven concepts and localised hospitality. The group has used experiential programming before to deepen guest engagement and support its portfolio’s positioning in competitive markets.
Chef Roberta De Sario, who leads the kitchen at FALCONE, was listed among the World’s Best Pizza Chefs in 2025, a credential the restaurant highlights when promoting its pizza-focused offerings. Co-chef Josh Stumbaugh brings experience from international kitchens, reinforcing the venue’s pitch of combining authentic Italian techniques with an accessible dining experience.
Practical details and booking
FALCONE recommends advance bookings for private sessions. Interested parties can make reservations by calling the restaurant directly at +971 4 575 1336 or through the venue’s website. After the class, guests can remain for lunch, dinner or casual drinks from the restaurant’s à la carte menu.
Implications for diners and the wider scene
The launch reinforces two ongoing trends in Dubai’s food scene: the rise of chef-led, educational hospitality experiences and the continued popularity of Italian cuisine, particularly wood-fired pizza. For consumers, these classes offer a way to learn culinary skills while socialising. For the hospitality sector, they represent a pragmatic response to seasonality and shifting customer expectations, where consumers increasingly value activities that combine learning with leisure.
Whether used as a family outing, celebration or corporate exercise, FALCONE’s masterclasses add to the city’s roster of experiential dining products and demonstrate how established restaurants are adapting to capture new demand streams beyond sit-down covers.