As Diwali approaches, two UAE-based food brands are promoting festive sweets positioned as lighter and more nutrition-led than conventional confectionery, with shoppers in the Emirates able to find the offerings through delivery apps and select retail outlets.
iDiet expands “guilt-free” snack range for festive gifting
iDiet Treats says it has built a selection of sweet treats using a nutrition-focused approach, offering what it describes as “guilt-free” options alongside a variety of dietary formats. The brand is presented as a UAE meal-plan company founded by nutritionist and entrepreneur Sabine Karam, with more than 16 years of experience in nutrition, food and healthy meal planning.
According to the release, iDiet’s Diwali-friendly line includes items such as Halawa Balls, Pistachio Date Balls, Chocolate Truffles, Chocolate Coconut Bites and Vegan Cookies. It also lists more specialised choices including Keto Chocolate Bites, Keto Peanut Butter Balls, and high-protein treats such as High Protein Snicker Bars and High Protein Chia Seeds Cookies.
The company highlights dedicated selections for vegan, gluten-free and keto preferences. The release also provides a longer list of product names that includes Halawa Balls, Chocolate Sable, Apricot Sable, Lazy Cake, Peanut Butter Cups, Oats & Choco Chip Cookies, Dubai Chocolate Kunafa, Chocolate Tart, Vegan Orange Muffins, Gluten-free Chocolate Cake, Keto Chocolate Bites, Keto Peanut Butter Balls, Hazelnut Chocolate Protein Balls, High Protein Cheese Cake Balls and High Protein Chia Seeds Cookies.
On availability, the release states that iDiet treats can be purchased through Deliveroo, Careem and directly through the brand’s website.
Rashtions brings date, camel milk and ghee into high-protein snacks
Rashtions, which the release says was founded by Emirati entrepreneur Rashid Gargash, is also marketing a UAE-made range for Diwali. The brand describes its snacks as using ingredients rooted in UAE food heritage, specifically dates, camel milk and ghee, and positions them as a “modern approach to nutrition” for festive sharing.
Rashtions says its snacks are made in the UAE and are designed to be a convenient option for those seeking alternatives to traditional festive treats. The company’s release states that an 80-gram serving provides “up to 20 grams of protein” and that the range contains “no added sugar, preservatives or artificial sweeteners.”
The release lists four flavours: Date Original, Date Truffle, Cocoa Truffle and Brazilian Coffee Truffle. It frames the range as suitable for gifting, including for hampers at work.
For distribution, Rashtions says the snacks are available at ADNOC and Emarat service stations, as well as through Deliveroo and Noon, plus direct purchase via the brand’s website.
What to know about the offers
iDiet and Rashtions are both positioning their Diwali products around nutrition-led messaging, with iDiet describing “guilt-free” treats and multiple dietary lines, and Rashtions emphasising high-protein recipes made with dates, camel milk and ghee. Product availability varies by brand, with both listing delivery options and direct-to-consumer purchasing.
The items and claims described come from company statements in the provided press material.