Dreame Technology has announced a set of November promotions for UAE shoppers covering its smart cleaning and personal care devices, with discounts on selected products during two major retail periods.
In a release dated 5 November 2026, the company said the campaign will run from 5 to 12 November for the 11.11 sale, followed by White Friday from 19 to 30 November. Dreame claims discounts of up to 40% on selected products across its smart cleaning and hair styling range.
The announcement positions the deals as an opportunity for consumers to upgrade home and personal care devices ahead of the year end. Dreame also cited changes in shopping behaviour, saying UAE consumers are placing greater emphasis on value and promotions.
As support for this framing, the company referenced a May 2026 survey by Ipsos and the Advertising Business Group, which it said found that 56% of UAE respondents actively seek discounts and promotions, and 42% are more price-sensitive than before.
Dreame also referenced market projections from Mordor Intelligence, stating the UAE beauty and personal-care market is estimated at USD 3.49 billion in 2026.
Flagship devices highlighted in the promotion
Dreame said three products will be central to the campaign:
- Dreame X60 Ultra Complete, priced at AED 5,599, described as offering “intelligent automated cleaning” with powerful suction and a slim design intended to reach beneath furniture.
- Dreame H16 Pro Steam, priced at AED 2,699, which the company said combines wet and dry cleaning with high-temperature steam for stubborn floor stains.
- Dreame AirStyle Pro Hi, priced at AED 1,499, presented as a versatile hair styling device with smart heat monitoring and personalised styling controls.
Beyond these featured items, Dreame said it will offer savings across a wider selection of its home cleaning and personal care range, with availability also described through the brand’s official stores on Amazon and Noon, as well as through its UAE website.
Company outlook for November sales
Dreame attributed the timing of its campaign to what it described as a busy shopping period in the UAE. The company quoted Johannes Mueller, Regional Director for the Middle East and Africa at Dreame Technology, as saying that November is one of the busiest shopping periods in the UAE and that consumers are looking for quality products at competitive prices. Dreame also said Mueller stated the company is targeting 200% revenue growth in November 2026 compared with the same period in 2025.
The company did not provide further breakdown of which models are included in the “up to 40%” discount claim, nor how individual promotion terms may vary by retailer.