lululemon will host a regional Mental Health Awareness experience series across Kuwait, Dubai and Qatar, the company said in an event announcement dated 21 October 2026. The programme is designed around guided sessions that encourage guests to move, connect and feel, with Dubai scheduled for 30–31 October at Expo City Dubai.
According to lululemon, the Kuwait event will take place on 24 October, with Dubai and Qatar following. In Dubai, the sessions will be held at Jubilee Park, Expo City Dubai, and will feature activities led by lululemon Ambassadors alongside SANCTUM.
What is planned in Dubai
lululemon said three experiences are scheduled for 30–31 October, with doors opening one hour before each session. The company added that complimentary refreshments will be available and that yoga mats will be provided.
- SANCTUM Flow Experience: Friday, 30 October, 7:00pm to 8:00pm. The announcement states the session will be led by SANCTUM Master Guide and lululemon Ambassador Kaya, together with lululemon Ambassador and SANCTUM guide Daria.
- Move Freely: Saturday, 31 October, 5:00pm to 6:00pm. lululemon said the session will combine yoga and Pilates, led by lululemon Ambassadors Amanda and Kiki.
- Strength to Stillness: Saturday, 31 October, 7:30pm to 8:30pm. This programme, according to lululemon, will move from Pilates into breath-led flow and guided breathwork, led by lululemon Ambassadors Parisa and Michele.
Tickets, eligibility and access
The event is described by lululemon as open to guests aged 16 and above and suitable for all levels. Ticket prices listed for the Dubai sessions are AED 250 for the SANCTUM Flow Experience and AED 100 for each of the two additional sessions.
lululemon also said the events will be held at Jubilee Park in Expo City Dubai, with free parking available across all event locations. Guests can reach Jubilee Park via the Expo 2020 Metro Station, according to the announcement. The company said guests are encouraged to wear sportswear.
Regional schedule
Beyond Dubai, the announcement states that the series will continue in Kuwait on 24 October and in Qatar on 31 October. The company’s message frames the initiative as a community-focused set of immersive experiences aimed at creating time for mental wellbeing through movement and connection.
In Dubai, lululemon said the collaboration with SANCTUM includes experiences designed to pause, reconnect and share in the energy of moving together.