Vision Developments has marked the commencement of construction for SERA Gardens by Vision, breaking ground on the residential project in Dubai Production City. The groundbreaking ceremony took place in October 2026, bringing together the company’s leadership, project partners and stakeholders, according to the developer.
The company said SERA Gardens launched in May 2026 and is its third project in Dubai Production City. Vision Developments stated that two previous developments in the area have been fully sold out, including VISTA by Vision, which it said sold out in less than seven hours and generated more than AED 350 million in sales.
Project details
Vision Developments described SERA Gardens as a G+P+8+R residential development comprising 246 apartments. It said the units include a mix of studios, one- and two-bedroom apartments, as well as three- and four-bedroom duplexes.
On amenities and resident facilities, the company said the development will include a swimming pool, gym, cinema, kids’ play areas, a BBQ area, gaming facilities and a garden lounge. Vision Developments also said residences will feature smart-home technology, including smart thermostats and smart door locks.
The developer further stated that the project will offer views towards the greens of Jumeirah Golf Estates.
Company statement
Eng. Masoud Al Zarooni, Co-Founder and CEO of Vision Developments, said that the SERA Gardens groundbreaking represents another step in the company’s growth and that its presence in Dubai Production City has been met with market demand. He added that the company is now focused on execution and delivering what customers expect from the firm, according to the press release.
Dubai portfolio update
Vision Developments said the ground-breaking also reflects its broader focus on moving projects from launch into active construction while expanding its pipeline across Dubai.
In the same announcement, the company provided a status update on its development pipeline, saying it has 7 projects under construction and 5 projects in the handover phase, with 2 already handed over this year.