Address Beach Resort adds ‘Night Swim’ at world’s highest infinity pool
Address Beach Resort has introduced a timed evening pool concept that opens its Guinness World Record-holding infinity pool on the 77th floor for night-time swimming. Branded as “Night Swim,” the offering runs Sundays through Thursdays from 6:00 PM to 11:00 PM starting May 24, 2026, and will be available through June. The launch package is priced at AED 377 net per couple and includes pool access and a chilled bottle of sparkling wine served on a floating tray.
What the Night Swim experience includes
The Night Swim converts the resort’s rooftop infinity pool into a late-evening destination aimed at guests seeking a calmer, post-sunset alternative to daytime pool events. Booked guests receive five-hour pool access between 6:00 PM and 11:00 PM, a dedicated floating tray service and a bottle of sparkling wine. The experience is scheduled only on Sunday to Thursday evenings for the launch period, with advanced reservations recommended due to anticipated demand during the pre-Eid period.
Property context and record-setting amenity
Address Beach Resort sits in Jumeirah Beach Residence and comprises two 77-storey towers linked by a sky bridge, with views over the Arabian Gulf, Bluewaters Island and the Ain Dubai observation wheel. The resort currently holds the Guinness World Record for the highest outdoor infinity pool in a building, a distinction that frames the Night Swim as both a luxury leisure product and a social-media-oriented experience.
Industry implications: nightlife, experiential travel and revenue
Dubai’s hospitality sector has been increasingly focused on experiential and Instagram-friendly offerings to capture higher-spending visitors and extend guest stays into the evening hours. The Night Swim exemplifies this shift, targeting couples and leisure travellers who prioritise curated moments over standard amenity access. By opening a rooftop pool in the evening, hotels can diversify revenue streams beyond room rates and daytime F&B, while also activating a property’s rooftop spaces during lower-traffic hours.
From an operator perspective, evening-only experiences help manage capacity and staffing, allowing hotels to price for exclusivity and control the guest mix. For Address Beach Resort, offering a price-controlled package with a beverage included simplifies front-of-house operations and creates a defined product that is easy to market ahead of busy holiday periods such as Eid.
Market positioning and guest appeal
The Night Swim is likely to appeal to three core groups: couples seeking a romantic setting, visitors who prioritise curated nightlife experiences, and social-media-savvy guests looking for distinctive visuals. Rooftop pools that double as photo opportunities have become a competitive differentiator for high-end urban hotels, particularly in markets like Dubai where skyline views are a premium asset.
Pricing at AED 377 per couple places the offering within the premium experiential bracket rather than being a mass-market pool entry fee. That suggests the resort is positioning Night Swim as a value-added amenity designed to complement overnight stays and drive incremental spend from residents and tourists alike.
Operational considerations and guest safety
Running a high-altitude pool at night requires careful operational planning, including lighting, lifeguard coverage, and sound management to balance atmosphere with safety and neighbouring regulations. Night-time access can also raise maintenance needs for filtration and water quality management because of extended operating hours. While the resort has framed the experience as a relaxed evening alternative, these operational elements will determine whether the concept can scale beyond a limited launch period.
What this means for Dubai’s evening economy
Dubai’s hospitality scene has been expanding beyond traditional daytime attractions and late-night dining to include more structured evening leisure products. Offerings such as Night Swim reflect broader efforts by hotels and leisure operators to capture tourists who want safe, high-quality night experiences without heading to conventional nightclubs. For the city, this trend supports diversification of the evening economy by creating alternatives that drive spend into F&B, hospitality and transport during hours that previously saw lower occupancy.
Booking and availability
The Night Swim is available from Sunday to Thursday evenings from 6:00 PM to 11:00 PM starting May 24, 2026, throughout June. Availability may be limited around the Eid period, and the resort recommends bookings in advance. The AED 377 package is a launch offer and may be adjusted once the promotional period ends.
For travellers and Dubai residents, the Night Swim provides a new option for evening leisure that leverages one of the city’s most distinctive rooftop assets. For hoteliers, it is another example of how curated, time-bound experiences are being used to drive revenue and enhance brand differentiation in a crowded market.