Beyond ONE KSA, the Saudi operating company of digital services group Beyond ONE, has been named Best MVNO in the Middle East at the Telecom Review Excellence Awards.
The company said the award was presented on October 21, 2026 at The Ritz Carlton, Dubai, Jumeirah Beach. Beyond ONE KSA Acting Group CEO Hani ElKukhun and Chairman Remo Schmid accepted the prize on behalf of the Beyond ONE KSA team.
According to the press release, the recognition is for what the company described as a period of strong, profitable growth and for expansion supported by two brands serving different customer segments.
Growth and market position claims
Beyond ONE KSA stated that it is the largest MVNO in Saudi Arabia, with what it described as close to half of the Kingdom’s MVNO market and roughly a tenth of the total mobile market. The company also said it is the fastest growing MVNO in the Kingdom for base growth, adding that since 2023 its active customer base has grown by more than a third.
Two brands, same platform, company says
In the announcement, Beyond ONE KSA attributed its strategy to serving communities “in the way that suits it best,” positioning Virgin Mobile as a digital-first option for Saudi customers and Friendi Mobile as focused on the expatriate community.
The release said Virgin Mobile offers premium, digital-first plans, while Friendi Mobile is designed around what it called fair pricing and international connectivity.
Product and service launches cited
The company also highlighted several offerings introduced across 2025 and 2026, including:
- Virgin Mobile Switch Postpaid, described as Saudi Arabia’s first pay as you use postpaid plan, launched in 2025
- Virgin Mobile Aman Plans, described as the Kingdom’s first network level child protection service, launched in 2026
Beyond ONE KSA said it has expanded beyond mobile services, citing Home Broadband through Virgin Mobile Vnet and Friendi Pay, which it described as bringing mobile financial services to the expatriate community in line with Vision 2030.
Company comments on the award
Hani ElKukhun, Acting Group CEO of Beyond ONE, said in the release that the award belongs to the team in Saudi Arabia and that growth and value can go together, while pointing to specific initiatives such as Aman Plans and Switch Postpaid. Yaarob Alsayegh, CEO of Beyond ONE KSA, said the recognition is a “proud moment” and added that the company aims to offer customers a single partner for how they connect, live and pay.
The press release also stated that earlier that day, ElKukhun joined fellow industry leaders on the Telecom Leaders’ Panel at Telecom Review Summit 2026.
Looking ahead, Beyond ONE KSA said it plans to build on what it described as the foundation of its growth by expanding services for households, families and expatriate customers across the Kingdom.