As World Vegan Day approaches on November 1, UAE-based nutrition and meal-plan company iDiet is highlighting its iVegan meal plan, a fully plant-based subscription designed around what the company says is a “flavour-first” approach.
In an announcement shared with media, iDiet said iVegan is fully plant-based and is calorie-counted, positioned as “nutritionally balanced” for people following a vegan lifestyle. The company also described the service as offering dietary variety by featuring meals from multiple culinary traditions, including Mediterranean, Asian, Oriental and international options.
According to iDiet, the meal plan is built to avoid what it calls repetitive “diet food,” instead combining nutrition and taste in dishes such as Vegan Buddha Burgers and Vegan Eggplant and Rocca Pizza, alongside other items included in the plan.
The company said each subscriber is assigned a dietitian as an account manager to provide support throughout the subscription. iDiet described this guidance as covering selection of a suitable plan, support for nutritional needs, and menu adjustments as preferences, goals and routines change.
World Vegan Day focus
iDiet said the World Vegan Day moment is an opportunity to draw attention to plant-based eating options that emphasize variety and flavour rather than relying on a single style of meal. The announcement also suggested the iVegan service could be featured in vegan meal-plan roundups and plant-based nutrition stories around the day.
CEO commentary topics
The company also referenced commentary and editorial ideas from its leadership. iDiet said Sabine Karam, CEO and co-founder of iDiet, is available for op-eds, interviews and discussion on topics including plant-based protein, reading food labels, and making vegan eating more sustainable through taste and variety. iDiet’s list of proposed discussion themes includes “The Vegan Protein Puzzle,” “Vegan Doesn’t Automatically Mean Healthy,” “Salad Isn’t the Whole Story,” and “The Taste Test,” among others.
iDiet did not provide additional public details in the announcement about pricing, plan durations, or specific nutrition targets. The company’s claims about being “calorie-counted” and “nutritionally balanced” were presented as part of its product description.